Bluetooth SIG Board of Directors approved an update to the Bluetooth® Brand Guide on 6 December 2016.
Bluetooth SIG updated and
modified the blue color used for the Bluetooth
trademarks. In addition, the Bluetooth SIG will
phase out all use of the Bluetooth Smart and
Bluetooth Smart Ready marks in 2016.
As such, SIG ask that all licensees
(1) update their use of the
Bluetooth trademarks to reflect the modified color
(2) cease use of the Bluetooth Smart and
Bluetooth Smart Ready marks on or before 1 January 2017 and revert to using the Bluetooth
word mark, figure mark and/or combination mark,
For detail of Bluetooth loge data, readers can visit SIG official website to get more THE Brand Guide information.
The Brand Guide contains instructions for proper use of the Bluetooth trademarks. Please refer to the Brand Guide for word mark and logo usage information, including placement and color requirements and product naming conventions.