2015年12月7日 星期一

Bluetooth Regulation for Co-Brand & White Labeling Issue

Raytac Corporation
A BT4.1 & BT4.2 module maker based on Nordic nRF51 & nRF52 solution 
(nRF51822 & nRF51422 & nRF52832 & nRF51802)
Tel: +886.2.3234.0208
email: service@raytac.com

Quoted from Wordpress: https://raytacblog.wordpress.com/

According to SIG's regulation, every brand needs to have unique Declaration ID (also called as DID) for individual product.

Customer frequently pop up and ask 2 questions about Co-Brand & White Labeling

Here, we quoted SIG formal reply as below




1. What needs to happen when a company co-brands with another company?

Company A is selling a product that is co-branded with Company B's brand.  Do both companies need to be a member and create a Declaration?
  • Company A and Company B both need to be a member of the Bluetooth SIG
  • Only one company has to list the product – however, the company that is listing the product should have their brand more prominent on the packaging
Note: In addition, the Bluetooth footnote must be on the product packaging and must show that both companies are licensed to use the Bluetooth trademarks.

2. What needs for white labeling products?
White labeling is the practice of rebranding another product with your own brand.
For example, Company A manufactures or supplies Bluetooth products, and is marketing and selling these products to different companies (e.g. Company B, C, D). Company A can apply the different company's brands on the products, or the OEM can apply their own brand on the products after purchasing. What does either company need to do?

  • Company A, B, C, D all have to be members of the Bluetooth SIG


  • Company A, B, C, D all have to list the product once for their own company/brand name
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